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Case studies of industry-specific strategies that impact customer loyalty

Case studies of industry-specific strategies that impact customer loyalty

Tags:
  CRM  customer loyalty  customer satisfaction  interactive voice response  JetBlue Airways  predictive analytics  self-service

By SearchCRM editors | Feb 8, 2010

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Customer satisfaction and loyalty are unique challenges for each business, and businesses in each vertical industry must be creative in devising strategies to attract and retain satisfied customers. These case studies illustrate the customer loyalty issues companies must confront, and offer real-world solutions for keeping customers loyal and doing an analysis of loyalty programs' success.

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