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China Europe International Business School increases revenue 25%with new CRM system

China Europe International Business School increases revenue 25%with new CRM system

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  CRM software  customer relationship management  Oracle

By Oracle | Feb 1, 2010

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Faced with increased competition to attract top notch students, the China Europe International Business School (CEIBS) realized it needed to invest more resources to cater to the needs of students, alumni, lecturers, and administrative staff. In particular, the school wanted to ensure students were taken care of before, during, and after their studies. It also wanted to give business and marketing staff a clearer picture of the school’s customer base to support initiatives such as alumni events, student newsletters, and thought leadership publications.

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