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Successfully switching from B2B to B2C with social media and CRM

CRM was born from a frustration that sales managers had with knowing what their people were really doing. That drove the emergence, if not the popularity, of sales force automation (SFA). SFA was an attempt to corral the freewheeling activities of salespeople as much as it was an attempt to capture and make sense of the reams of sales data they produced.

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Discovering the business value of Business Intelligence

Discovering the business value of Business Intelligence

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BI business intelligence differentiate products empower sales force negotiate better contracts profitable customer relationships SAP

By Simon Dale, Senior Vice President, Business User Organisation, SAP APJ | Jan 18, 2010

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Business Intelligence enables your organization to track, understand, and manage your business in order to maximize enterprise performance. With BI, organizations are able to improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.