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Successfully switching from B2B to B2C with social media and CRM

CRM was born from a frustration that sales managers had with knowing what their people were really doing. That drove the emergence, if not the popularity, of sales force automation (SFA). SFA was an attempt to corral the freewheeling activities of salespeople as much as it was an attempt to capture and make sense of the reams of sales data they produced.

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Metrics management best practices for outsourced application development

Metrics management best practices for outsourced application development

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application development Compuware outsourcing

By Allan Tan | Jan 19, 2010

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Outsourcing of application development needs remain an important strategy for many companies particularly as rising costs and ability to tap the right technical skills. But how do you minimize failed engagements? Compuware's Paul Valley lists the reasons why companies outsource and why some projects fail. He also offers insight into minimizing failures citing Compuware's success in this regard.