Case Studies

When Bharti Airtel, India's largest mobile operator, discovered a manually-operated outbound calling infrastructure was limiting its ability to ensure better customer experience, the company turned to Genesys to implement a solution that integrates marketing, customer service and collection ensuring that the various departments do not overwhelm the engagement experience for customers.

As one of India's largest banking institutions, HDFC Bank has embraced sophisticated information technology to pursue its expansion from corporate banking to become a world-class provider of wholesale and retail financial services. SAS provides a broad range of analytics to help HDFC Bank make credit decisions, enhance its cross-sell and up-sell marketing, and comply with strict regulations.

In India’s recently liberalized life insurance market, fast-growing Max New York Life (MNYL), has adopted SAS technology to transform its efforts to strengthen customer retention and cross-selling to a tightly segmented customer base. With SAS as the heart of its marketing process, Max New York Life has access to the right data, the right models, and the right execution. As a result, high-margin revenue from cross-selling has tripled.

The nonprofit Korea Power Exchange (KPX) ensures the fair and transparent management of the country’s power market. With SAS Business Analytics, consolidated data allows staff members to create reports in a fraction of the time it once took. The result: The exchange can do its job to keep electricity prices low and transmission standards high. Download this free case study to learn more about how KPX reduced report creation from two weeks to two hours.

Far East Flora was an early pioneer of online commerce in Asia. Its continuing success hinges on its ability to understand its customers interests and to act on those. This case study looks at how Far East Flora engaged Experian QAS to update its customer database, resulting in a 60% decrease in failed deliveries that were a direct result of incorrect recipient address.

Lennox International develops heating and cooling systems, refrigeration units and indoor air-quality equipment. To continue its growth Lennox International needed a solution to enhance customer service, reduce customer attrition by enabling visibility of customer interaction by way of a total view of customer information. This case study details how Lennox International chose SAP to meet its challenges and achieve its business goals.

Simmons Beddings & Furniture manufactures and sells mattresses for people to sleep on. Simmons needed a solution to allow management to gather information faster enabling for faster decision-making. This case study looks at the approach the company took and how the Epicor solution helped reduce working hours by 14 hours per employee each week.

Independent financial advisory Essential Finance stands out because of the service it offers to clients and the advanced technology it uses to deliver those services. This case study explains how Essential Finance took the cloud model approach and built a new platform that increases field sales engagements, and greater visibility of client information.

SAS Customer Intelligence solution enables retailer Parkson to reach out to more ‘relevant shoppers’.

Myer is moving all its transactional data into one warehouse and using SAS Customer Intelligence to better understand its customers and maximize the potential of its MYER one loyalty program.