CRM Sales and Marketing, Email Marketing
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This white paper examines six challenges, or imperatives, that every chief sales officer faces in the current environment, and provides recommendations on how to most effectively address and convert these obstacles into opportunities and competitive advantage. Whether it’s the challenge of driving growth in a difficult economy, increasing sales capacity with the same or fewer resources, or embarking on a sales transformation, enterprising chief sales officers can deploy proven methodologies and technologies to increase sales effectiveness and drive business success.
Boosting ancillary revenues isn't just about offering a few add-on products or services to an airline's Web site. It's about implementing a concrete shopping strategy that appeals to every consumer type, ensures a satisfying customer experience and promotes loyalty.
As one of India's largest banking institutions, HDFC Bank has embraced sophisticated information technology to pursue its expansion from corporate banking to become a world-class provider of wholesale and retail financial services. SAS provides a broad range of analytics to help HDFC Bank make credit decisions, enhance its cross-sell and up-sell marketing, and comply with strict regulations.
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Facebook has selected Salesforce CRM to manage its fast-growing sales operations. The system has been deployed across Facebook's sales operation teams along with its developer relations to automate complex workflow and approval processes. The system integrates with half a dozen existing systems.
Sheryl Kingstone, CRM program manager with the Boston-based Yankee Group talks aboout the benefits and disadvantages of using smartphones for CRM.
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Campaigner, an email marketing service provider, recently introduced new features aimed at making their service faster and easier for small businesses to use.
The Infor CRM Epiphany E-mail Advisor enables marketers to drive incremental revenue and improve customer retention and loyalty with dynamic, intelligent e-mails that leverage customer information and behavior patterns.
Knowledge Central Multiple
Knowledge Central
This white paper examines six challenges, or imperatives, that every chief sales officer faces in the current environment, and provides recommendations on how to most effectively address and convert these obstacles into opportunities and competitive advantage. Whether it’s the challenge of driving growth in a difficult economy, increasing sales capacity with the same or fewer resources, or embarking on a sales transformation, enterprising chief sales officers can deploy proven methodologies and technologies to increase sales effectiveness and drive business success.
There are many CRM solutions available in the market today. How do you decide which one is right for your business and then continue to reap the benefits of the solution after implementation? This Oracle white paper offers five tips for helping mid-size companies determine the right solution for their business, including better ROI across the entire enterprise.
When Bharti Airtel, India's largest mobile operator, discovered a manually-operated outbound calling infrastructure was limiting its ability to ensure better customer experience, the company turned to Genesys to implement a solution that integrates marketing, customer service and collection ensuring that the various departments do not overwhelm the engagement experience for customers.
As one of India's largest banking institutions, HDFC Bank has embraced sophisticated information technology to pursue its expansion from corporate banking to become a world-class provider of wholesale and retail financial services. SAS provides a broad range of analytics to help HDFC Bank make credit decisions, enhance its cross-sell and up-sell marketing, and comply with strict regulations.
