business intelligence

Knowledge Central Multiple

Knowledge Central
Firms use CRM solutions to manage customer information, but digging deeper into the mine could reveal something a lot more relevant than what companies already have.
Years after Lou Gerstner left IBM after successfully resurrecting the company, IBM appears, once again, on the growth acquisition path. But its recent acquisitions suggests that the company may be shifting to enterprise applications. Is IBM entering the hotly competitive CRM software space?
Difficult times often prompt businesses to become inwardly focused, risk-averse and protective of their existing accounts. Wrong strategy! This Oracle white paper lists seven tips for leveraging customer relationship management processes to turbocharge your sales operation during lean economic times.
This white paper examines six challenges, or imperatives, that every chief sales officer faces in the current environment, and provides recommendations on how to most effectively address and convert these obstacles into opportunities and competitive advantage. Enterprising chief sales officers can deploy proven methodologies and technologies to increase sales effectiveness and drive business success.
As part of a three-stage IT and marketing project, Francotyp-Postalia GmbH, in Birkenwerder, Germany, implemented the SAP® Customer Relationship Management application with the goal of modernizing the way the company manages its customers.
When Bharti Airtel, India's largest mobile operator, discovered a manually-operated outbound calling infrastructure was limiting its ability to ensure better customer experience, the company turned to Genesys to implement a solution that integrates marketing, customer service and collection ensuring that the various departments do not overwhelm the engagement experience for customers.

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