Experian, the global information services company, today published best practices for companies in Hong Kong and China that are planning digital marketing campaigns during the Chinese New Year period.

New Consumer Poll by CMO Council and InfoPrint highlights the need for more precise and relevant messaging to drive consumer satisfaction and loyalty.

Retailers striving to ride out the recession are advised to improve their email marketing campaigns. Here are 5 tips that other industry players are apply just as well with some minor modification.

Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. Companies are turning to relationship marketing to develop more innovative and cost-effective strategies for building loyalty within customers. This article looks at how organizations can move beyond traditional marketing and leverage the loyalty-creating power of customer relationships.

Media consumption patterns are constantly changing. Which marketing strategy works best in your market? Karen Ganschow, Executive Director of Relationship Marketing at Telstra, shares her views on how marketing is evolving at Telstra.

Does digital marketing work? What is the best digital marketing strategy or approach? Chris S. Marriott, Vice President and Managing Director of Acxiom Digital discusses some of the best kept secrets in digital marketing.

Great customer relationship is built over trust. Selling exactly what a customer wants, when he wants it, at the time he wants it is expensive and time consuming. Dominic Powers, managing director for Epsilon Asia Pacific, shares proven best practices in email marketing. This is part 2 of a two part series.

Traditional marketing campaigns that blanket their customers with generic promotions and rewards are not relevant for mobile network operators across Asia. Vicks Kanagasingam, President, Asia Pacific, Business Logic Systems, explores how real-time marketing technology is fast becoming a mantra for mobile operators, with real-time campaign management now critical for building customer retention and loyalty.