Zoho has added Zoho CRM and Zoho Projects to the Google Apps Marketplace, Google’s recently launched online storefront for Google Apps products and services. From a central location, millions of Google Apps users can now subscribe to and access Zoho business applications, which are tightly integrated with Google Apps.

This case study is about how Hindustan Unilever uses change management solution from SAP to synchronise software development across all its offices in India.

CRM failures have been costly, disruptive, and embarrassing. Red ink, shareholder losses, upset customers, lost market share, lawsuits, and career setbacks are all typical outcomes of CRM failures.

Paul Greenberg, President, The 56 Group evaluates CRM options that are Mac and iPhone compatible.

Sybase 365 has recently expanded its portfolio of mCRM tools and services, enabling enterprises to engage customers throughout the entire customer lifecycle, using the mobile channel.

To achieve their primary objective of reducing operational costs while improving customer serivce, Telkomsel chose Sword Ciboodle to revolutionize their core customer facing processes. Today, Telkomsel maintain their lead position in a highly competitive market via a strategy to differentiate through their customer service.

With high expectations for service and overall project execution, and because the company sold its products through a network of dealers, Asian Paints, India's largest paint company, lacked visibility into the entire painting process and the needs of the homeowner. This situation prompted Asian Paints executives to explore ways to establish a more direct link to the end customer. This case study is their story.

CRM analytics can provide businesses with a wealth of information about customer behaviors, sales and marketing campaigns, website performance and more. We've put together this list of the top terms and definitions you need to know to understand CRM analytics and successfully analyze customer interactions.