Financial services organizations understand the importance of building and maintaining customer relationships. I spent the first 14 years of my career in banking, where we were forever striving (and spending millions of dollars) to create and maintain databases that would provide a complete view of the customer. This was a corporate goal long before the era of CRM and customer experience management (CEM).

Customer data integration (CDI) can help organizations achieve a unified view of the customer, but data quality management comes with its share of challenges. Browse this collection of customer data integration and data quality news, tips and other resources to help you capture, manage and analyze customer data in your organization.

These top 10 marketing metrics buzzwords will get you up to date on the latest in measuring marketing efforts. Learn about terms related to online and email marketing sales and customer loyalty.

A reader asks: I want to design a CRM campaign wherein I want to retain a customer. How can I prioritize my calls? Can I use a customer segmentation strategy to target my calls and, if so, how can this be achieved?

Business deal with a lot of data every day, and as information increases, classifying and managing them becomes necessary for improved business efficiency.